Ookbay

One platform. Every mode your business runs in.

Ookbay runs classes, appointments, and space rentals in one place — turn on the modes you use, and give every client your studio's own branded app. A modern, simpler alternative to the competition.

Performing artsYoga & wellnessSalon & beautyServices & coachingEquipment & space rentals
Classes & enrollment
Recurring classes, camps, terms, and contracted programs — with waitlists and capacity built in.
Appointments & bookings
Per-staff appointment scheduling with deposits, buffers, and a smart open-slot picker.
Space & equipment rentals
Rent courts, rooms, chairs, or gear by the hour — auto-assign, packs, and standing reservations. No competitor runs this alongside classes.
Family & client CRM
Families, students, members, and clients in one place — searchable, with primary-contact and sibling links.
A branded app for every client
Each family or member installs your studio's own app — your logo, your colors — to see schedules, attendance, and pay.
Payments, memberships & packs
Stripe built in — tuition, memberships, class packs, and merch, with 0% marketplace commission.

Everything included — on every plan

No “Growth” tier to unlock the basics. No à la carte add-ons. The whole platform, from your first studio.

✓Class scheduling + conflict detection
✓Appointment scheduling
✓Equipment & space rentals
✓Recital & show management
✓Memberships & class packs
✓Merch store
✓Family & client CRM
✓Modern parent / client portal
✓Branded installable app
✓Attendance tracking
✓Skill assessments
✓Awards & certificates
✓Lesson plans
✓Custom intake forms
✓Instructor availability
✓Substitute requests
✓Volunteer management
✓Scholarships
✓Term rollover
✓Invoicing, payments & deposits
✓Email & push notifications
✓Reports & exports

Ookbay vs the competition

What you get here that the other platforms make you fight for.

Feature
Ookbay
Competitors
Classes, appointments & rentals in one tool
✓
Pick one model
Branded client app
Included
Add-on / extra fee
Modern client portal that works
✓
Clunky or broken
Priced per active client
✓
Per total record
Marketplace commission on your clients
0%
Up to 20%
Payment processing
Flat 2.9% + 30¢
2.75–3.5% + commission
Every feature at every tier
✓
Add-ons stack up
Memberships, packs & merch
✓
Varies
Recital & show management
✓
Varies
Free data migration
✓
Rare or paid
Setup fee
None
Often charged
Contracts
None
Lock-in common

Pricing that doesn't punish growth

Founding pricing, locked for your first 24 months. Every plan includes all five modes and every feature — you only pay by active client.

✓Every plan includes all five modes and every feature✓Priced per active client — we never bill you for inactive records✓Unlimited staff and locations — no per-seat or per-location surcharges✓0% marketplace commission — we never take a cut of your revenue✓Flat 2.9% + 30¢ payment processing — no markup games✓Pay annually and get 2 months free✓No setup fees, no contracts✓Free migration from your current tool
Starter
$39/mo
Up to 100 active clients
New or small studios
✓Unlimited staff
✓All 5 modes, every feature
✓Branded client app
✓0% commission
Growth
$79/mo
Up to 300 active clients
Established studios
✓Unlimited staff
✓All 5 modes, every feature
✓Free migration
✓0% commission
Most popular
Studio
$129/mo
Up to 600 active clients
Large or multi-program
✓Unlimited staff
✓All 5 modes, every feature
✓Priority support
✓0% commission
Enterprise
$199/mo
Unlimited clients & locations
Multi-location & franchises
✓Unlimited clients, staff & locations
✓All 5 modes, every feature
✓Multi-location dashboard, API & SSO
✓Preferred processing rate
✓Dedicated onboarding

Payments run on Stripe at a flat 2.9% + 30¢ — the same as going direct. We make our money on software, never by taking a slice of your tuition.

Switching from another tool? We migrate your data free, and you can run both side by side for 30 days.

Switching from another studio platform?

Ookbay is a modern alternative to Jackrabbit, DanceStudio-Pro, The Studio Director, and Mindbody. We migrate your data for free, and you can run both side by side for 30 days.

Is Ookbay a good alternative to Jackrabbit, Mindbody, or DanceStudio-Pro?

Yes. Ookbay runs classes, appointments, and space rentals in one platform with a branded client app, 0% marketplace commission, and free data migration — a modern alternative to legacy tools like Jackrabbit, DanceStudio-Pro, The Studio Director, and Mindbody.

How much does Ookbay cost?

Plans start at $39/month, priced by active client (not total records). Every plan includes all features and all five modes. Pay annually for two months free.

Does Ookbay take a commission on my payments?

No. Ookbay charges 0% marketplace commission. Payments run on Stripe at a flat 2.9% + 30¢ — we make money on software, never by taking a cut of your tuition.

Does Ookbay handle recitals and costumes?

Yes — recital running-order with quick-change conflict warnings, cast management, costume tracking, and per-dancer measurements are all built in.

Can clients use a branded app?

Yes. Every family or client installs your studio's own branded app, with your logo and colors, to see schedules, attendance, and pay. It's included on every plan.

Can I switch from my current software?

Yes. We migrate your data for free and you can run both tools side by side for 30 days. No setup fee, no contract.